Step behind the curtain and into the magical world of The Toy Factory Experience, a brand-new immersive experience making its global premiere at Pullman Yards! Created for the young and young at heart, The Toy Factory Experience transforms Atlanta’s historic industrial landmark into a world filled with playful characters, exciting adventures, interactive games, immersive environments, and plenty of surprises. Explore the secrets of the factory, let your imagination run wild and even build a toy of your own! Welcome to The Toy Factory Experience, a secret world where ordinary rules are left at the door and imagination takes over. Inside, projections wrap the walls and sets tower overhead. Endearing characters greet you as you go, games wait around every corner, and the factory keeps a few surprises of its own. Your journey ends in the Workshop — where every guest designs a toy of their own. Created by internationally acclaimed creative studio Dirty Monitor, the team behind groundbreaking experiences including Van Gogh: The Immersive Experience and Monet: The Immersive Experience.
Organizer
FeverVenue
Pullman Yards - Hall 10
Category
Experiential MuseumTag
Family-FriendlyStart date
September 30th, 2026
End date
January 23rd, 2027
Audience Role
Toy maker
Ages: All ages
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About Fever
Fever is the leading global tech-enabled entertainment discovery platform with a clear mission: to inspire through live entertainment. Fever and its Secret Media Network inspires over 60 million people every month to discover the best experiences in their cities. The preferences expressed by these communities allow us to create new experiences, which we call “Fever Originals”. These are proprietary experiences in which we follow a data-driven content creation strategy, using analytics to understand audiences, develop and optimize new formats. Some successful examples include the “Candlelight Concert Series” attended by over 3 million guests, the Los Angeles based “Stranger Things: The Drive-Into Experience” co-produced with Netflix, or the “Mad Hatter G&T Party”, all launched in multiple cities across the world. Fever is a US company with a team of over 800 people, currently present in more than 80 cities, with offices in many exciting cities such as New York, Los Angeles, Chicago, London, Paris, Madrid, Barcelona, or Sydney, and is backed by leading institutional investors, including Rakuten Capital, Accel, and Atresmedia among others.