The Cowboy: An Immersive Journey

Step inside the American West - returning July 25

The Cowboy: An Immersive Journey Immersive Event - Main Image

A bold new 360-degree experience that surrounds you with the landscapes, stories and spirit of the American West. Larger-than-life projections, sweeping soundscapes and historic imagery bring the story of the cowboy to life in a way you’ve never seen. A First-Of-Its-Kind Historical Tale Premiering exclusively at The National Cowboy & Western Heritage Museum in Oklahoma City, “The Cowboy: An Immersive Journey” is the result of years of creative collaboration which takes guests through the geography, history and biography of the people who made the American West. WHAT YOU’LL EXPERIENCE Stand in the vast natural world of the Great Plains, Rockies and Southwest Experience the thunder of a cattle drive and the rhythm of life on the trail Watch towns, ranches and rodeo culture reshape an evolving American West See the cowboy become an American icon through Wild West shows and Hollywood Meet the modern American West – ranchers, cowboys, cowgirls and rodeo athletes – narrated by Tom Selleck

Venue

Oklahoma City, OK

Start date

July 25th, 2026

End date

December 31st, 2026

Audience Role

Viewer.

Ages: All ages

Content Advisories

• Use of lighting and sound effects
• Dimly lit spaces
• No sexual content
• Moments of loud music and audio
• Bright lights
• Emotionally intense moments
• Depictions of motion

Interaction Advisories

• No physical contact with performers

Mobility Advisories

• Event is wheelchair accessible
• Extended standing
• Limited seating
• Contact us for accessibility needs
• Extended walking

Tags

technology

About National Cowboy & Western Heritage Museum

The National Cowboy & Western Heritage Museum in Oklahoma City is America’s premier institution of Western history, art and culture.