25,000+ SQFT • 10+ IMMERSIVE ROOMS • 1 UNFORGETTABLE AGAVE EXPERIENCE More than a tasting. More than a pop-up. More than a live event. Tequila Town is an immersive experience that blends art, architecture, music, ritual, and storytelling - transporting guests back to the origin story of tequila in Mexico mixed with the pulsating creative energy of Miami. • Tequila Town Train - Hop on board a 3-minute ride through the agave fields of Jalisco, Mexico and welcome to Tequila Town (Welcome Drink) • Tahona Bar - A setting that shows how tequila was first made (1st Sip + Photo Ops) • La Rojeña - Discover how tequila’s 18th-century roots shaped the spirit we love today (Cocktail Bar + Interactive Art & Photo Ops) • Barrel Pyramid - See the detail and time it takes to make different varieties of tequila and learn more about your personal flavor profile (2nd Sip + Palate Test) • La Cava - A recreation of the cave beneath Latin America’s oldest distillery - from a bottle shop to add on barrel sips and pairing dinner programming - it’s a place untouched by time (Barrel sip included in VIP ticket) • Streets at Night & Botanas - Guests enjoy traditional, complimentary snacks and soft drinks before moving on to your next sip • Lazaro’s Hacienda - Honor the souls that shaped the spirit - like the first master distiller - at a traditional ofrenda • Family Room Bar - Where culture and creativity collide and guests become family - "Drink to Remember" (3rd Sip) • Club Cristalino - Portal back to the present day where innovation has shaped tequila's future - in a vibey, reflective lounge setting (4th Sip) • Mercado - An indoor / outdoor space filled with activations, music, art, food, and cocktails - shop, sip, and savor the moment • Agave After Dark - From day to night, Tequila Town brings a variety of sounds to the stage as we “Drink to Remember”
Audience Role
Drinker.
Ages: 21 +
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Events
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Years on EI
About Tequila Town
If you’re a tequila lover or someone intrigued by Mexican culture, the vibrant town of Tequila is a destination that promises an unforgettable experience. Nestled in the state of Jalisco, this small town offers a fascinating mix of rich heritage, delicious food, and scenic landscapes that will captivate your senses. Known as the heart of agave culture, Tequila Town is the best place in North America to dive into the world of tequila and explore its deep cultural roots.