Birmingham, GB

Lane7 Playground (Birmingham)

Let your body be the controller with six interactive games

Lane7 Playground (Birmingham) Immersive Event - Main Image
Lane7 Playground (Birmingham) Immersive Event - Image 2

Playground is an augmented gaming experience by Moment Factory, a UK-first at Lane7 Birmingham Bullring. Inspired by retro-gaming, the games pop out of the screen and invite players to move, using their bodies as the controller across six interactive games: Obstacles, Hotspot, Polygon, Pathfinder, Grid, Memory, and Target. Powered by motion-tracking technology, players step inside the games to control large-scale visuals in real time. The system offers three difficulty levels — Easy, Medium, and Hard — for a wide range of players. Dress for movement: comfortable clothes and trainers recommended.
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Venue

Lane7 Birmingham Bullring

Start date

August 7th, 2026

End date

August 8th, 2027

Audience Role

Player

Ages: All ages

Content Advisories

• Use of lighting and sound effects
• No sexual content

Interaction Advisories

• No physical contact with performers

Mobility Advisories

• Event is not wheelchair accessible
• Extended standing
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Moment Factory

40

Events

4

Years on EI

About Moment Factory

At Moment Factory, we bring people together. Our shows and destinations pioneer forms of entertainment that offer the world new experiences. Whether at a concert, a flagship store or across an urban square, we aim to inspire a sense of collective wonder and connection.