London, get ready to play with art. The record-breaking contemporary interactive art exhibition comes to Immerse LDN from 24 October 2026, bringing a new way to experience contemporary art. Following its success at Paris’ Grand Palais, EUPHORIA invites you to step inside a playful world of colour, movement, sound and unexpected encounters, where artworks are not simply there to be observed — they are made to be experienced. Walk through interactive installations, explore spaces that react to your presence, move, touch, play and interact. Every room offers something different to discover, turning the visit into a journey of surprise, curiosity and imagination. Designed for adults, families, children, friends and anyone ready to see art differently.
Organizer
Balloon MuseumVenue
Immerse LDN, ExCeL Waterfront
Category
Experiential MuseumTag
InteractiveStart date
October 24th, 2026
End date
August 22nd, 2027
Audience Role
Visitor
Ages: All ages
Content Advisories
Interaction Advisories
Mobility Advisories
The exhibition is located across two floors, both accessible by lift. Due to the nature of some installations, access to certain areas of the experience may be limited or restricted for visitors with reduced mobility.
Tags
8
Events
2
Years on EI
About Balloon Museum
Since its debut in 2021, the Balloon Museum project has traveled the skies of the world and is recognized as a global phenomenon, welcoming over 7 million visitors. Balloon Museum is a format created by a curatorial team that designs and realizes contemporary art exhibitions with specific works in which ‘air’ is the distinctive element.