Designing Immersive Gatherings With Zach Morris of Third Rail Projects

Immersive experiences have taken center stage over the past several years, whether as escape rooms, festivals, pop-ups, and performances. But what does it mean for an event to be truly immersive, and what does it take to create one? In this four-part seminar, acclaimed immersive theater director and experience designer Zach Morris of Third Rail Projects will walk us through the elements of immersive gatherings and guide us through the process of designing our own. Drawing inspiration and practical points from past notable immersive events, we’ll delve into the details of creating such gatherings—focusing on environment, interaction, the experiential arc, and guest-centered design. Each week, Zach will offer optional exercises geared to help participants envision and develop their own concepts outside of class. This course is designed for everyone; whether you’d like to design a celebration or social event, create a memorable product launch or branded event, make a conference more engaging, or fold elements into a performance—this class will offer something meaningful for you and for those you're gathering.