Spectacular Factory NYC
a dazzling journey where the imaginary world of a gift factory comes alive
This holiday season, ARTECHOUSE invites you and your loved ones to immerse yourselves in Spectacular Factory. Get ready to embark on a dazzling journey where the imaginary world of a gift factory comes alive. Traverse immersive digital multiverses filled with dreamlike yet familiar holiday themes, from floating giant swinging bells to thousands of nutcrackers, thrilling train rides through wreaths, spinning candy cane carousels and more. Unwrap the spectacular in this interactive cutting-edge experience created to ignite imagination, wonder and joy.
Organizer
ARTECHOUSE NYCVenue
New York, NY
Category
Installation ArtStart date
December 1st, 2022
End date
January 8th, 2023
Audience Role
Traverse immersive digital multiverses filled with dreamlike yet familiar holiday themes.
Ages: All ages
Content Advisories
Interaction Advisories
Mobility Advisories
Tags
12
Events
1
Years on EI
About ARTECHOUSE NYC
It’s dark. It’s deep. It’s alive. And it’s weird. Twilight Zone: Hidden Wonders of the Ocean invites visitors to descend beneath the ocean’s surface and explore one of Earth’s largest and least-understood habitats. Created by ARTECHOUSE Studio in collaboration with Woods Hole Oceanographic Institution, the exhibition transforms groundbreaking ocean research into a visually stunning experience blending digital art, interactive technology and an original musical score. At its center is a 24-minute immersive cinematic journey inspired by diel vertical migration—the largest daily animal migration on Earth. Seven interactive installations and six extended-reality activations further explore bioluminescent creatures, environmental DNA, sonar technology, ocean robotics and the twilight zone’s vital role in marine ecosystems and climate regulation. The exhibition opens September 19 at ARTECHOUSE NYC, located inside Chelsea Market, and runs through November 16, 2026.